The Role in Employer Branding in Attracting More Talent
Many businesses ensure they’re marketing themselves to their customer or client base, but what about marketing themselves as a workplace to job seekers?
In this guide find out about how you can use employer branding to improve your recruitment process and attract top talent.
What is Employer Branding?
Employer branding is the process of marketing your business to candidates and people who you want to work for your business, with the aim to attract more people to work for your business.
Employer Branding Strategy
Employer branding strategies should include multiple different goals and methods of attracting the best talent.
Company Mission and Vison
Push your company’s mission and vision, and inspire other people to want to join your business.
How do you achieve this?
- Clearly communicate the “why” behind your company – why does it exist and what it aims to achieve?
- Share stories or examples of how your company has made an impact – whether it’s through company achievements, employee perspectives, or customer feedback.
- Encourage leadership and employees to share their personal connection to the mission, making it relatable and inspiring.
Emphasis on Employee Benefits
Attract employees by placing emphasis on work benefits, such as annual leave, bonus schemes, and advancement opportunities.
To achieve this, go beyond the basics of salary – do you offer wellness schemes, holiday buy and sell schemes, career pathways, training and development allowance etc. Consider any ‘extras’ you might offer that can make you stand out against competitors.
Looking for inspiration? Find out about the benefits employees actually want.
Culture and Progression
Showcase a positive company culture and demonstrate that you’re a great business to work for.
How can you achieve this?
- Firstly, you need to ensure you actually do have a positive company culture.
- Promote values that drive the culture, such as diversity and inclusion, teamwork, innovation, or integrity, with concrete examples of how these are implemented.
Encourage employees to share their experiences and pride in the company on social media, showcasing real voices that potential hires can trust.
The Key to Good Employer Branding
Employer Branding will need a different marketing and branding strategy in comparison to the strategy that you’d use to attract customers or clients.
Think about how you want to attract candidates and where these people are likely to discover you.
You might want to include the following:
Social media
Whether you’re using your main social media platforms to advertise yourself as an employer or have a dedicated profile for showcasing what it’s like to work for your company.
It’s also important to consider what platforms you want to be present on. Generally, it’s not necessary to be present on all social media platforms, but some are going to be more effective for your business when it comes to reaching potential candidates than other platforms will be.
Website
Having a dedicated page of your website that showcases you as an employer, and life at your company is vital when it comes to attracting the right candidates.
Keeping this page regularly updated with things such as benefits, company culture, company mission and visions, employee testimonials, or what a typical ‘day in the life’ might look like can do a great job at showcasing how you care for your employees as well as how your business performs as an employer, thus attracting more people to want to work for your company.
Job Ads
Making sure your job ads for positions you’re hiring for showcase a bit about you as an employer is vital for attracting the best talent to apply for your applications.
While the main purpose of job ads is to explain the position you’re hiring for and list criteria for those applying, showcasing what employees can receive in return for their work can be deemed as just as important.
Many businesses might overlook a ‘benefits’ section or company culture/ life at your company section on the ad, but what they don’t realise is that many candidates are interested in this.
Making sure you consider the real benefits that employees actually want and outlining this on job ads is important when it comes to attracting the best possible talent for your business. How are candidates meant to know what you have to offer as an employer if you don’t talk about it?
While you’ll be assessing applications to see if they’re relevant for your company, job seekers are doing the exact same when they read your job ads.
Utilising Recruiters
Building connections with recruiters who can be advocates for your business from their platforms is another vital way you can display your company culture and attract the best talent.
The benefits of working with recruiters means you have access to their platforms – often recruiters are present across multiple job boards, and social media sites such as LinkedIn. Utilising their following to bring more attention to your business can be a great way to increase candidate engagement.
Having external people outside of your company that can advocate for your company and the benefits of working with you can be a great way to improve your employer brand image.
If you’re looking to work alongside a recruitment partner with a people-first approach, get in touch with T2M Resourcing to see how we can aid your business growth and support your employer brand through partnering to hire top talent.